We decide what to scale using your P&L, not the ROAS your ad platform reports.
Navis Digital is a fractional growth partner for DTC brands doing $50K–$300K a month in sales. Every scaling decision runs through contribution margin, aMER, and CAC break-even, so growth in ad spend means growth in profit, not just revenue.
Most DTC brands don't have a traffic problem. They have a margin problem.
Ad platforms report ROAS, not profit. Navis Digital closes the gap between what your dashboard says and what your bank account shows.
Vanity ROAS
Platform-reported ROAS ignores discounts, shipping costs, COGS, and returns.
Scaling on Gut Feel
Budgets go up before anyone checks if the margin can support it.
No Real CAC Visibility
Blended CAC hides which channels are actually profitable and which are burning cash.
Cash Flow Surprises
Revenue is up and the bank account is down, and nobody can say exactly why.
Reports That Don't Answer the Question That Matters
Dashboards full of metrics, none of which answer: am I making money today?
We build the system that connects your ad spend to your P&L.
From diagnosis to execution to reporting, run as one connected system anchored in your unit economics.
Diagnose
Audit unit economics, retention curve, and tracking to find what your numbers can actually support.
Plan
Build a 90-day roadmap based on contribution margin, aMER, and CAC break-even.
Execute
Run paid media across Meta, Google, and AppLovin, backed by creative strategy and UGC briefs.
Optimize
Run a CRO roadmap and retention strategy to lift what every visitor and subscriber is worth.
Report
Weekly reporting tied to your P&L, not vanity metrics.
Scale
Scale spend only when the numbers say it's profitable to do so.
From ROAS guesswork to profit clarity.
Before Navis Digital
- ✕ Scaling decisions are based on ROAS the platform reports, not real margin
- ✕ CAC is tracked as one blended number, hiding which channels actually work
- ✕ Reporting shows activity, not profit
- ✕ Creative testing has no connection to retention or LTV
- ✕ Nobody can say with confidence if this month is on plan
After Navis Digital
- ✓ Every scaling decision runs through contribution margin and CAC break-even
- ✓ CAC is tracked by channel and compared against break-even
- ✓ The Growth Board shows if you're making money today, not just last quarter
- ✓ Creative and retention strategy are built around the same cohort data
- ✓ You know exactly where this month stands against plan, every week
Growth systems built around your unit economics, not a menu of tactics.
Free Profit Diagnostic
Free One-time engagement: unit economics, retention curve analysis, tracking audit, 90-day plan.
Fractional Head of Growth
Paid media strategy across Meta, Google, and AppLovin, creative strategy and UGC briefs, a CRO roadmap, retention and subscription strategy, weekly reporting.
Navis Growth Board
A live dashboard that answers one question: are you making money today? CM2, MER, aMER, CAC vs. break-even, pacing vs. plan, scaling simulator.
Landing Page Sprint
Focused landing page builds and iterations tied to your CRO roadmap, not one-off design requests.
Technical SEO
Foundational SEO work to support paid acquisition, not a replacement for it.
Not a list of services. A system built around your P&L.
Every part of what we do reports back to the same numbers: contribution margin, aMER, and CAC break-even. If a channel, a creative, or a campaign doesn't move those numbers in the right direction, it doesn't get more budget, no matter what the platform says.
Get Your Profit Diagnostic NowBuilt for DTC brands where every dollar of ad spend has to work.
Navis Digital works with founder-led ecommerce brands doing $50K–$300K a month in sales, spending $10K–$80K a month on ads.
Wellness
Brands selling wellness products where retention and repeat purchase drive the real return.
Supplements
Subscription-heavy categories where CAC payback and cohort retention decide profitability.
Fitness
Fast-growing fitness brands scaling paid acquisition without a clear read on margin.
Subscription & Replenishment
Brands where LTV, churn, and repeat contribution matter more than any single sale.
We don't just run your ads. We decide what's worth scaling.
Diagnostic Layer
Unit economics, retention curve, tracking audit, 90-day plan.
Execution Layer
Paid media across Meta, Google, and AppLovin. Creative strategy, UGC briefs, CRO roadmap, retention strategy.
Intelligence Layer
The Growth Board: CM2, MER, aMER, CAC vs. break-even, pacing vs. plan, scaling simulator.
Is Navis Digital the Right Fit for You?
We're a fit if:
- ✓ You're doing $50K–$300K a month in sales and spending $10K–$80K a month on ads
- ✓ You want scaling decisions made on margin, not platform ROAS
- ✓ You have an internal team that can execute while we direct strategy
- ✓ You want a partner who can walk you through the numbers, not just a deck
We're not a fit if:
- ✕ You're pre-revenue or spending under $10K a month on ads
- ✕ You want an agency that just runs ads without touching your P&L
- ✕ You're looking for the cheapest option, not the most profitable one
Ready to know if your ad spend is actually making you money?
We'll look at your unit economics, your tracking, and your current ad accounts, show you where margin is leaking, and map out a 90-day plan.
Contribution margin, aMER, and CAC break-even by channel and by cohort.
Overspend on channels or campaigns that look fine on ROAS but aren't profitable.
Exactly what to scale, what to cut, and what to fix first.